Capítulo 6: Questionário sobre tomada de decisão do consumidor

Which of the following factors is NOT typically considered when evaluating product choices?

What does BOGO stand for in retail pricing strategies?

What is a primary benefit of pre-purchase research?

Installment pricing can make a product appear more affordable to budget-conscious consumers.

Government regulations do not influence consumer decisions.

Match the following pricing strategies with their correct descriptions.

Match the following types of costs with their descriptions.

Arrange these steps in the process of making an informed consumer decision in the correct order: Research, Compare, Budget Assessment, Final Decision. (put the first step at the top)

Rank the following types of expenses from most flexible to least flexible: Fixed Expenses, Variable Expenses, Irregular Expenses. (put the most flexible at the top)

How can understanding the total cost of ownership impact your purchasing decisions?