第六章：消费者决策测验
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问题 1 或 10
1. 问题
1 点Which of the following factors is NOT typically considered when evaluating product choices?
正确的不正确 -
问题 2 或 10
2. 问题
1 点What does BOGO stand for in retail pricing strategies?
正确的不正确 -
问题 3 或 10
3. 问题
1 点What is a primary benefit of pre-purchase research?
正确的不正确 -
问题 4 或 10
4. 问题
1 点Installment pricing can make a product appear more affordable to budget-conscious consumers.
正确的不正确 -
问题 5 或 10
5. 问题
1 点Government regulations do not influence consumer decisions.
正确的不正确 -
问题 6 或 10
6. 问题
3 点Match the following pricing strategies with their correct descriptions.
对元素进行排序
- Highlighting savings through percentage off sales
- Buy one, get one free or at a discounted rate
- Advertising a low monthly price rather than the full purchase cost
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Discount Percentages
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BOGO Deals
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Installment Pricing
正确的不正确 -
问题 7 或 10
7. 问题
3 点Match the following types of costs with their descriptions.
对元素进行排序
- Prices paid for goods or services, including sales tax
- Additional expenses related to a purchase, such as shipping and handling
- The overall cost of a product, including direct and indirect costs
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Direct Costs
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Indirect Costs
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Total Cost of Ownership
正确的不正确 -
问题 8 或 10
8. 问题
1 点Arrange these steps in the process of making an informed consumer decision in the correct order: Research, Compare, Budget Assessment, Final Decision. (put the first step at the top)
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Compare
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Final Decision
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Research
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Budget Assessment
查看答案:
正确的不正确 -
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问题 9 或 10
9. 问题
1 点Rank the following types of expenses from most flexible to least flexible: Fixed Expenses, Variable Expenses, Irregular Expenses. (put the most flexible at the top)
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固定费用
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不定期开支
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变动费用
查看答案:
正确的不正确 -
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问题 10 或 10
10. 问题
1 点How can understanding the total cost of ownership impact your purchasing decisions?
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